The skincare industry never sleeps. At the cutting edge of beauty science and innovation, new launches and smart technologies arrive at breakneck speed, with even celebrities getting in on the action. And it's in no danger of slowing down, especially now that thanks to Reddit and TikTok, more of us are skincare-savvy and know our retinoids from our exosomes.

As such, brands have less licence to fob us off with marketing spiel. We're keen to understand the hard science behind each and every ingredient — but being tuned in doesn't mean we're averse to buzzy trends. From LED devices to holistic facials, here are eight skincare movements to watch out for in 2025, according to the experts.

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