Beauty in 2025 will be a tale of two halves: on the one hand, nostalgia and an AI-reactionary human touch will prevail in make-up and fragrance, while on the other, skincare and wellness will embrace break-neck advancements in technology.

Here, discover our edit of the 10 biggest beauty trends for the year ahead.

Express preventative wellness

Health retreats offering full body MOTs are nothing new; what is new is that a sound, swift, preventative approach to wellbeing – that can be done in your lunch hour – is becoming increasingly accessible and – if the 40,000-person waiting list for the Neko Health Body Scan is anything to go by – in demand. “You are required to do an MOT on your car, but when it comes to your body, you often need to break down before seeing a doctor,” says Hjalmar Nilsonne who, alongside the Spotify founder Daniel Ek, co-founded Neko Health, which offers a comprehensive health check and on-the-spot results at its Marylebone clinic in just one hour.

Via its own software and state-of-the-art tools, the Neko Health Body Scan uses more than 70 sensors, thermal cameras, lasers and radar to collect 50 million internal and external data points from a patient in just a few minutes. These, in turn, are looking at everything from the moles on your body and their propensity for skin cancer, to your risk factors for heart disease and diabetes. Fascinatingly, in the first year of scanning, 14.1 per cent of Neko’s patients (aged 33 to 79 and none of whom were aware of any condition prior to their visit) needed medical treatment, and for 1 per cent, this was potentially life-saving.

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